The Fashion Annual
The Algorithm Edition | 2018/19
The Fashion Annual is created by one of the country’s leading fashion editors and textiles experts, Lynne Coleman. Nothing dates an eon in time faster than fashion. The hardback documents our lives and time through the medium of clothing, photography, make-up and styling. Painting fashion portraits illustrating the events hitting the headlines over the past year; from political turmoil to #metoo, plastic pollution to the impact social media has on our mental health and freedom - ‘The Algorithm Edition’ depicts our year through the medium of fashion and art in ten breathtaking editorials. Taking inspiration from the global news cycle, Lynne and her team have shot in locations across the U.K and New York to create a collector’s item for followers of fashion, art and photography.
“I wanted to create a set of snaps that told the stories of the past year using fashion and photography as the pen and paper,” explains Lynne. “From our bare-faced inability to ban single use plastics to discussing how mental health issues perpetually plague people who, from the outside, look like they are having all the fun.” As Lynne and her team were planning the book, the word algorithm kept rising – from election fraud to people scared to watch fictitious followers fluctuate each time an iOS update was released, “I took the word algorithm and spun it out – using it as the framework of the book,” Lynne.
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The book opens with ‘FEAR’, in which fashion and portrait photographer Ellie Morag and model Howey Ejegi played around with the most commonly documented phobias and set about cementing them with Howey’s powerful presence representing injustices happening to black men around the world. While ‘Theatre of Lies’ shot by acclaimed photographer Brian Sweeney, responsible for Jarvis Cocker’s iconic shot for The Face, showcases the sinister side of growing up in an age where powerful mobile devices can answer any question and how they can become a very dangerous tool for propaganda.
In ‘The Emancipation of Motherhood’, pregnant fashion stylist Katie Danger - shot by LuckyMe Studio collaborator Christina Kernohan - impersonates the impact that child birth has on mothers and the reality of parent poverty. The book’s only drawings come from illustrator Jessica Bird in ‘Tits and Toes’, known for her work with menswear brand E. Tautz. Whilst ‘In The Mathematics of the Face’, images by Aleksandra Modrzejewska, show age, gender and race diversity to counterbalance a world of Photoshop, face tuning and fillers. Inspired by Christina Ricci’s portrayal of Zelda Fitzgerald in the TV series ‘Z’, Lynne and photographer Julie Howden explore our society’s patriarchy issues by revisiting sensational women.
The celebration of modern pop culture ‘Colour Cult’, sees three Instagram influencers discussing social media anxiety. While 'in conversations' with designer Osman Yousefzada, elucidates the ferocious cycles of fashion and the speed at which it hurtles. In ‘We’ve All Got To Eat’, W42ST magazine editor Ruth Walker, Lynne and photographer Nicholas Policarpo tell us tales of extreme poverty and excessive wealth tumbling out of Manhattan. Closing the book, the striking images of ‘Plastic’ portray the damages caused by single use plastic pollution.